By Marsha Francis Cassidy

During this pathfinding ebook, in accordance with unique archival examine, Marsha F. Cassidy bargains the 1st thorough research of daylight hours television's earliest and most important women's genres, appraising from a feminist viewpoint what ladies watched prior to cleaning soap opera rose to prominence. After offering a finished background of the early days of women's programming around the state, Cassidy bargains a serious dialogue of the codecs, courses, and celebrities that introduced daylight hours television in America--Kate Smith's sort convey and the famed singer's unsuccessful transition from patriotic radio superstar to Fifties television idol; the "charm boys" Garry Moore, Arthur Godfrey, and artwork Linkletter, whose courses venerated women's participation yet within the approach demonstrated the dominance of male hosts on television; and the "misery indicates" Strike It wealthy and Glamour woman and the debate, either serious and felony, they stirred up. Cassidy then turns to NBC's domestic express, starring the urbane Arlene Francis, who infused the homemaking layout with new york sophistication, and the bold day-by-day anthology drama Matinee Theater, which strove to distinguish itself from cleaning soap opera and turn into a countrywide theater of the air. She concludes with an research of 4 well known viewers participation exhibits of the era--the runaway hit Queen for an afternoon; Ralph Edwards's sunlight hours exhibit of surprises, it may be You; Who Do You Trust?, starring a younger Johnny Carson; and the massive Payoff, that includes Bess Myerson, the country's first Jewish pass over the United States. Cassidy's shut feminist interpreting of those indicates sincerely demonstrates how sunlight hours television reflected the cultural pressures, inconsistencies, and ambiguities of the postwar period.

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